I’m a Brazilian creative with 10+ years of experience turning ideas into words, stories and experiences for some of Brazil’s largest brands. I've led teams and campaigns from the big idea or insight down to the smallest line of copy, with the same level of care throughout.

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Working at such different scales taught me to see both the whole and the details: to think creatively and strategically, understand context, build and preserve distinct voices, work within constraints and make every choice serve a purpose.
 

I’ve always been drawn to stories and games for the same reason: every word is part of something bigger, a character, a world, a system, an experience. Whether I’m shaping a campaign, a product name,a narrative or a localization, I care about making each choice feel intentional, authentic and worth remembering.