A Magical 
Children's Day

For Brazil’s biggest toy retailer, Children’s Day is anything but ordinary. In 2020, the challenge was making it feel just as magical without relying on Ri Happy’s signature in-store experience.

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​So we did what a toy brand should do: turned the problem into part of the fun. We created a quiz to help adults pick the perfect gift based on kid's interests and transformed delivery, pickup and digital shopping into a playful 360° campaign that made convenience feel less like logistics and more like part of the magic of Children’s Day.​